After dissing Apple Vision Pro, Meta CEO Mark Zuckerberg now asking advertisers to ditch iPhones, iPads
After taking shots at Apple’s mixed reality headset, the Vision Pro, Meta CEO Mark Zuckerberg has now trained his guns at Apple’s iPhone, iOS and App Store businesses. The feud between the tech giants escalated when Meta Platforms released guidelines advising advertisers to use a workaround to evade a hefty 30 per cent service fee charged by Apple. This workaround is specifically targeted at “boosted posts,” a popular advertising feature offered by Meta for Facebook and Instagram, as per a report by The Wall Street Journal. Boosted posts, which allow users to enhance the visibility of their content by purchasing advertisements directly through their smartphones, generate substantial revenue for Meta, particularly from small businesses. Starting later this month, Meta plans to impose an additional 30 per cent surcharge on US advertisers who continue to purchase boosted posts through iPhone and iPad apps. Meta is planning to pass the burden of Apple’s fees to its consumers, rather tha...